Do you find it difficult to explain the value your (agile) tech organization delivers ? Have you started your agile transformation but somehow don’t see any results? 

In an attempt to become faster, more dynamic and deliver better results, many organizations have embraced agile methodologies and copied cultural elements from large tech players such as Spotify, Netflix or Google. Under the tagline ‘Product-Led Organization’, many have implemented the concepts around product management, Scrum etc. but struggle with the in-depth implementation and turn around for their organization. 

The emergence of new market players and the relentless pace of technological advancement demand a fresh perspective on how organizations tackle complex challenges. No longer can enterprises afford to embark on multi-year projects that risk becoming obsolete before they even deliver results.

While product-led organizations aren't a silver-bullet for every organizational challenge, they offer a compelling solution for navigating today's complex business landscape. By prioritizing strong, capable teams and fostering a culture of experimentation and iteration, these organizations drive better outcomes and empower individuals to make a tangible impact.

We have been deeply involved in the transformation of both corporate players and pure digital business models. Be it green-field, or like most of us, with a brown-field approach, the challenges we faced were complex and multi-layered.  With our book we want to go beyond the idea of ‘agile teams’. Based on our personal experience, the key lies around a couple of elements that are often left aside or are simply ignored, leading to organizations being stuck right in the middle - or in our words: worst of two worlds. 

We want to encourage you to build teams that go beyond rigid hierarchies and instead embrace autonomy, working collaboratively to drive meaningful change. Critical development work is no longer outsourced but brought in-house, fostering a culture of speed, dedication, and accountability.

Our journey into the realm of great tech organizations has been filled with obstacles, but also with valuable insights and lessons learned. Whether you're embarking on this transformation or seeking guidance to navigate its complexities, this book serves as your trusted companion. 

With ‘All Hands on Tech’ we want you to join us as we explore the fundamental principles, best practices, and real-world examples that help you build better software.


Matthias Patzak & Sophie Seiwald-Højer 

HELPING YOU BUILD BETTER SOFTWARE